The son of Giovanni and Mirella, Adriano took his time finding his way. After studying political science, he worked as a waiter, a barman, a model, a bellboy and an aspiring politician. Eventually, to his father's delight he returned home.

He discovered ‘there's no place like home’ and threw himself headlong into the family business, with love and dedication. His nickname is Bajaj, like the estate itself and also the traditional name given to the family by the neighbours.

This docuseries is fun and educational and tells the story of a 30-year-old young man who found everything he had been looking for in his own backyard in Roero.